While big corporations have an almost limitless budget for advertising and marketing, smaller companies have to find other avenues to get their message out there. Any successful promotion needs to be where the people are, and in 2018 the people can be mostly found scrolling through social media.
Human’s naturally gravitate to the familiar. If your audience doesn’t have a solid awareness of your brand they’re likely to go elsewhere. The best brand awareness is created by putting your product in front of potential customers in a way that says “Hey we’re here and you want this”.
Despite social media being accessible to everyone with internet access and a device, campaigns still have to be skillfully created. That’s where we come in. Sans Pareil Social Media Solutions build you an effective digital presence to increase engagement and put your product at the forefront of consumers minds.
The following case studies demonstrate Social Media campaigns in the beginning stages and their effectiveness.
Caci Clinic - Graham Street
Pat Menzies Shoes
First Choice Travel
The Epicurean Architect
Sans Pareil Xmas Giveaway 2017/18
For my fashion and lifestyle website it was important to create great and engaging giveaways that would make people want to enter. My goal this year was to reach 10,000 followers on Instagram. The goal was reached and I had a combined entry of just under 3000 people!
Relating To Money
Sarah was after some clean new imagery for her social media accounts as well as her blog. I made several options with perfect dimensions for a facebook cover and Instagram posts. I went with clean, peaceful imagery, using lots of green for a peaceful feeling. finally I used her logo on every image for brand reconisation.
"Robecca worked quickly and professionally to produce the work I needed. Not only was the work what I wanted, but Robecca’s relaxed and cheerful attitude made working with her easy and straightforward.”
- Sarah McMurray, Relating To Money
Sans Pareil Online
A SucCess Story...
Running a successful giveaway can be a daunting task. That's why when my fashion and lifestyle website, Sans Pareil Online - was approached by several brands to do giveaways; I decided to go all out and turn it into a Christmas 2016 countdown extravaganza!
With $1000 worth of prizes, over 700 entries and impressions reaching 16,971, the campaign was a HUGE success.
A successful giveaway is one of the quickest ways to engage with and grow your audience organically.
Hawes & Freer
Increase social media engagement
Hawes & Freer are one of (if not the) oldest textile companies in New Zealand. The brand has traditionally been more behind the scenes, with supplying some of New Zealand's top fashion labels with the very best quality fabrics from around the world. Hawes & Freer came to me August 2015 because they were looking to grow their online presence as well as general brand awareness. They wanted to appeal more to the younger design students around the country, especially in Auckland. The company believes very heavily in building long lasting relationships and wanted to begin cementing relationships with the up and coming future of the New Zealand fashion industry.
The task at hand with Hawes & Freer was building on their already stellar reputation, and go for quality over quantity. While building their audience reach was a concern, the priority was reaching a very niche market. For this, I wanted to create opportunities for their facebook to act as a platform for the local sewing community (because a majority of them are designers) so working closely together, we have created an ongoing 'Sewing Tips' segment on social media so cement the company as the go-to for advice with all things fabric related.
To directly engage with students I created the 'Student Survival Kit' giveaway. By using my relationship with several prominent PR agencies I was able to put together several packs of goodies that a student would like to receive at the end of a busy semester. I marketed it this way, and spread it across Facebook, Instagram, EDM and their blog. The Results were a raging success with %75 of Auckland based Design students entering!